Social Media Tips for Your Non-Profit

Shantha Wetterhan • November 30, 2016

Are looking for social media tips for your non-profit?

Every nonprofit relies on various marketing efforts to attract donors and volunteers. Social media is an excellent tool that can be used to reach more people. Social media is beneficial because it can save you time and money while helping to grow your organization.

Which social media sites are best for nonprofits?

Your non-profit does not have to be present on every single social media platform out there. Facebook, LinkedIn and Twitter are the most common. Choose one or two of these to build your audience with and then just grow from there.

How often should we post?

You should post at least once a day per social media platform. If you can post more frequently, go for it. However, the key to social media engagement is consistency, so set a frequency schedule that you can stick to.

What to post:

  1. Help your audience make a connection with your nonprofit by sharing a story about those you help.
  2. Have you heard of a throwback Thursday or a Flashback Friday? Think of a recurring theme that fits your nonprofit, and schedule posts ahead of time.
  3. Share news articles that pertain to your nonprofit. This is a great way to keep your audience informed about changes that impact your organization.

Social media is just one marketing tool every nonprofit should have in its toolbox. It provides access to donors, volunteers, and even clients who may need your support. Social media is also a great way for your non-profit to grow its brand recognition and overall reach.

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