Last Updated: 2025

The Insurance Connection (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website (the “Site”), interact with us, or use our services. By using the Site, you agree to the terms of this Policy.

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number (submitted through forms or newsletter sign-ups).
  • Technical Information: IP address, browser type, device type, pages visited, and referring URLs (collected via cookies and analytics tools).
  • Social Media Information: If you engage with us via social media, we may collect public profile information.

In addition to the information described above, when you use our embedded quote tool (powered by EZLynx), we may collect additional personal and sensitive data, including but not limited to: date of birth, gender, marital status, driver’s license number and state, and Social Security number (optional). This information is submitted through a secure third-party platform and is necessary to generate accurate home and auto insurance quotes. While this data is not stored on our servers, we do have access to it via our secure EZLynx agent dashboard in order to provide you with quotes and follow-up service.

2. How We Collect Your Information

We collect personal information:

  • When you fill out forms or contact us through our Site
  • When you subscribe to our email list or respond to marketing communications
  • Through the use of cookies, tracking pixels, and similar technologies (e.g., Google Analytics, Facebook Pixel)
  • Through embedded content from third-party platforms (e.g., videos, scheduling tools)

We also collect certain sensitive information when you use our online quote form, which is embedded on our site and powered by EZLynx. Information submitted through this form is transmitted directly to EZLynx and securely processed in accordance with their data protection standards. We have access to this data for the purpose of generating quotes and providing insurance services, but we do not independently store this data on our servers. For more information, please review the EZLynx Privacy Policy.

3. How We Use Your Information

We may use your information to:

  • Communicate with you (e.g., respond to inquiries, send newsletters or marketing emails)
  • Improve the Site’s performance and user experience
  • Analyze trends through tools like Google Analytics
  • Display targeted advertising based on your preferences or activity
  • Maintain website security and integrity

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect analytics. These technologies may also be used by third-party advertising networks (like Meta or Google) to serve relevant ads.

You can manage or disable cookies through your browser settings. For more on cookie use and your options, visit:

5. Sharing Your Information

We may share your personal information with:

  • Service Providers: Email marketing platforms (e.g., Mailchimp), website hosting providers, and analytics providers (e.g., Google Analytics)
  • Advertising Partners: For retargeting and ad optimization (e.g., Meta Ads)
  • Legal Requirements: When required to comply with applicable laws or respond to lawful requests

We do not sell your personal information.

6. Data Security and Retention

We implement reasonable safeguards to protect your personal data. We retain personal data only as long as necessary to fulfill the purposes outlined in this Policy, or as required by law.

7. Your Rights and Choices

Although not required by U.S. law in your location, we support your ability to:

  • Request Access or Deletion of your personal information
  • Unsubscribe from marketing emails at any time using the link in the email footer

To exercise your rights, contact us using the details below.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

9. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children.

10. Cookie Policy

Our website uses cookies and similar technologies to enhance your experience, analyze site usage, and serve personalized advertising. Cookies are small data files that are placed on your device when you visit our site.

We use both essential cookies (necessary for the operation of our site) and non-essential cookies, including:

  • Analytics cookies – to understand how users interact with the site (e.g., Google Analytics)
  • Advertising cookies – to deliver relevant ads and measure performance (e.g., Meta Pixel, Google Ads)
  • Functional cookies – to improve website functionality and user experience

You can manage your cookie preferences using the consent banner on our site, or through your browser settings. For more information about how cookies work, visit AllAboutCookies.org.

11. Contact Us

If you have any questions about this Privacy Policy or want to make a data-related request, please contact:

The Insurance Connection
1727 Mars Hill Rd #206, Acworth, GA 30101

Disclaimer

The information provided on this Site, including this Privacy Policy, is for general informational purposes only and does not constitute legal, financial, insurance, or professional advice. While we strive to keep the information accurate and up to date, we make no warranties or representations of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability of the Site or the information, products, or services provided.

Any reliance you place on such information is strictly at your own risk. We reserve the right to update or modify this Privacy Policy at any time. Continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

This site includes third-party tools, including quote forms powered by EZLynx, which may collect sensitive data to generate insurance quotes. While we use secure, industry-standard platforms, we encourage you to review the privacy policies of any third-party services linked or embedded on our website.

Statutory and Regulatory Disclosures

This website is operated by The Insurance Connection in the United States. We comply with applicable federal and state privacy laws. While we do not specifically market our services to residents of California, Colorado, Virginia, or countries subject to the GDPR, we support privacy best practices and are committed to transparency.

If you are a resident of a jurisdiction with data protection laws that grant you certain rights (such as the right to access, correct, delete, or restrict the use of your personal data), you may contact us to exercise those rights. We will respond in accordance with applicable laws and within a reasonable timeframe.